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About

WHO I AM

Account Director · Creative Producer
Core Skills
Client & Account Leadership
Brand Marketing & Strategy
Creative Operations
Omnichannel Campaigns
Budget & P&L Ownership
Cross-Agency Collaboration
AI Workflow Optimization
Languages
English (Full Professional)
French (Native)
Education
MSc Digital Communications Management
IIM, Paris · 2008–2013

👋

I'm an Account Director with 11+ years leading integrated campaigns across global creative agencies and in-house studios.
I build trusted relationships and deliver campaigns across brand, digital, and production, from concept through to multi-channel rollout.

I sit at the intersection of brand strategy and production reality.
I understand how ambitious ideas get built, what they actually cost, and how to bring the right partners together to deliver them at scale. My clients trust me because I make complex things simple and I protect the creative work without losing the relationship.

Outside of work, I'm a huge sports fan (football, Formula 1...).
Sports unite communities with a shared passion and create cultural moments. I'm particularly interested in the current strategic shift making fandom the core of initiatives, creating deeper emotional connections.

EXPERIENCE
Account Director · Zerotrillon →
Aug 2024 – Present
Amsterdam, The Netherlands
Lead EMEA integrated marketing campaigns for YETI across 5 regions, from concept development, content localization, production, and multi-channel rollout.
Structured briefing and review processes that reduced creative iteration cycles by 20–30%.
Own yearly budget of approx. €1M/year, managing allocation and agency P&L.
Main point of contact for clients, managing strong relationships and creating weekly communication channels, to grow accounts and manage escalation.
Managed cross-agency collaboration across strategy, creative, social, and production partners within defined scopes of work.
Contributed to pitch decks and presentations, gaining new clients for the agency.
Account Director (Digital) · Bite Size →
May 2023 – June 2024
Montreal, Canada
Directed integrated digital marketing programs for clients including IGA and Molson Coors.
Led cross-functional teams to execute large-scale promotional initiatives, including IGA’s first digital advent calendar (30,000+ users in Quebec).
Contributed to pitch presentation, growing project scope within IGA partnership team.
Built trusted relationships with senior client stakeholders through clear communication and proactive problem-solving.
Oversaw end-to-end execution from strategic positioning through delivery, optimization, and reporting.
Introduced workflow and resource planning systems, improving on-time delivery by 25% across concurrent initiatives.
Principal go-to-person for internal and external partners and clients, for all digital queries and expertise.
Account Supervisor · Sid Lee →
Oct 2021 – February 2023
Montreal, Canada
Led global integrated communications for Hyundai x United Nations, spanning brand platform, content, and documentary production.
Brought strategic insight, alignment and recommendations to Hyundai and the UN in their partnership.
Managed branding initiatives for Solotech and LCI Education, defining strategic positioning and new brand identities.
Managed global redesign of Unity.com, coordinating UX, design, development, and content production across time zones.
Responsible for financial performance across multiple mandates, ensuring delivery within scope and agency margin targets.
Account Supervisor · TAXI (WPP) →
March 2020 – September 2021
Montreal, Canada
Led national integrated campaigns for Fido Wireless & Home Internet across digital, video, and social channels.
Delivered ATL and digital campaign assets, coordinating production shoots and post-production workflows.
Introduced new DCO workflow, cutting programmatic time-to-market by 50% while increasing asset output.
Balanced delivery speed, quality, and feasibility across high-volume digital outputs.
Supported agile ways of working while knowing when to apply more structured delivery models.
Supported onboarding and day-to-day guidance of junior account team members
Creative Services Manager · Tommy Hilfiger →
January 2016 – January 2020
Amsterdam, The Netherlands
Managed global brand launches and seasonal activations across markets.
Supported seasonal storytelling, retail initiatives, and celebrity partnership campaigns (including TH x Lewis Hamilton).
Oversaw timelines, budgets, and quality control for large-scale global launches.
Streamlined eCom production and asset workflows, reducing delivery timelines by approximately 33%.
Managed delivery of digital and e-commerce assets aligned to global calendars and consumer moments.
Ensured brand consistency across digital, retail, wholesale, and social channels.
Built strong internal relationships across marketing, production, and creative teams.
Digital Project Manager · Monks →
March 2013 – February 2015
Amsterdam, The Netherlands
Managed full life cycle digital production across design, animation, video, and development.
Delivered high-volume, high-pressure digital projects for global clients.
Built a strong foundation in digital ecosystems, delivery discipline, and execution quality.
Managed production schedules, budgets, and quality control.
Translated creative intent into executable technical plans under fast turnaround constraints.
Developed fluency in how digital platforms, media, and content come together in practice.
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